Free Hugs Friday is dedicated to giving back to the community, thus, 100% of our proceeds go back into the business so that we can host more fundraising and community building events as well as expand our brand to have a more global outreach. As the brand expands, we hope to have more variety in mechendise, an extensive event calendar, and monthly fundraisers dedicated to athlete mental health. We, the founders of Free Hugs Friday, take the 4·8·12 moto literally, spreading love and positivity every day. If you would like to contribute or have more ideas as to how to expand the brand, please reach out; we are happy to hear from you!